Businesses and brands are always exploring new means and ways to reach out to more clients. With time, some marketing ideas get phased out as they are no longer effective to the intended courses. For instance, very few businesses today bother spending any money to place adverts on the Yellow Pages.
Nowadays, entrepreneurs place more emphasis on advertising online. Recent findings released by Podcast One, a leading American podcast distributing company, shed useful and rare insights on how podcast advertising can indeed transform the prospects of your venture, for the better. Here’s how.
One-of-a-kind Social Experiment
In early 2016, PodcastOne teamed up with the Edison Research Group to conduct an in-depth and a comprehensive study which demonstrated the power of using paid ads in podcasts to marketers.
The scientific survey involved five consumer brands which have a nationwide recognition alongside other brands which are relatively new and unknown on the marketplace. The one-of-a-kind experiment never before conducted tested the response of consumers to different products and services and it lasted around 4 to 6 weeks.
Better Consumer Reception
The effectiveness of a marketing strategy gets determined by the reaction of the target niche. A successful model is one whereby the viewers and listeners of the adverts walk away having an improved awareness of that particular brand being pitched. Learn more about Norman Pattiz: http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html
According to Bloomberg, the study by Podcast One, owned by Norman Pattiz, revealed that the consumers were more receptive to the ads strategically placed on the leading podcasts on the web. The primary categories under investigation were the home and gardens products, financial services, automobile spares products.
Excellent Marketing Strategy
The numbers of people who were able to recall the messages of the adverts rose by double-digit percentage figures, regardless of the products and services advertised to the podcast audiences and this was music to the ears of the masses who had for ages doubted the efficiency of the podcast marketing avenues.
Both the CEO, Norman Pattiz and the VP in charge of strategy at Edison Research Group, Tom Webster, hailed these findings as revolutionary and incredible. Finally, brands can now incorporate the podcast strategy to their ventures without any fear of them backfiring.
About Norman Pattiz
Mr. Norman Pattiz has carved a stellar reputation for himself in the American media landscape. His brilliant career in this particular realm spans an impressive 30+ years and still going strong. Norman Pattiz is the current founder and president of Radio Westwood.
Westwood is ranked as one of the most influential media establishments in the nation. Additionally, the billionaire investor went ahead to set up the L.A-based entertainment group, Courtside Entertainment in 2010. The entrepreneur has been the recipient of numerous prestigious accolades for his contribution to the radio industry.